ENHANCE PR

It may be that you've planned out your new campaign:  you have all the advertising booked, the brochures printed and the direct mail ready to go. The element that is missing is the opportunity to enhance your new product, campaign or announcement is via media profile.

You may be an established business that has developed an original product or service or perhaps you've got a star performer on your team.  These are just some of the aspects that can place your business in the news. 

If it's innovative, new and even quirky you may well have a story with merit in the eyes of the media.

The challenge is getting the message to the media and this is where Enhance PR can assist.  

MEDIA RELEASES

Provided your content is 'newsy' and is matched to the appropriate media, you may be to secure additional profile that is effectively free - other than the cost of having the release prepared and distributed.

But there are no 100% guarantees;  sometimes the media will 'pick up' on a release and sometimes they won't.  This can quite simply be due to whatever is happening on the day.  If a big story 'breaks' your release can be relegated or regretably dropped.

Enhance PR works with you to:-

• Create the release
• Send it to or pitch it to the most appropriate media
• Follow up with outcomes and results

Remember, a story in a newspaper or magazine has much greater impact than any paid advertising because it is known to be unbiased and placed on its newsworthiness.

Review our most recent releases.

NEWSLETTERS

Keeping in touch with your customers is one of the most cost effective ways of maintaining their business and developing it with you.  Often there can be too much going on in your busy day and newsletter development just slips off your list.  Enhance PR has the skills to project-manager your communications with your customers.  You'll know that your newsletter won't slip off our list, will be delivered on time and you'll receive a delivery report so you can review the effectiveness of the newsletter.

HOSTED MEDIA

If you are an accommodation owner or a cluster group of activity and attractions operators seize the opportunity to host media to experience your product or service.  It helps to keep your business and your destination top of mind for the trade and consumer media. 

Co-ordinating a visit can be time consuming and, if you don't know the media, where do you start?  That is where Enhance PR can assist by pitching the right stories to the right media and being a central co-ordination centre for any hosted visits. 

Contact Trish Now

Ph +64 3 358 1355, Mobile +64 21 916 188, Email: trish@enhancepr.co.nz